What We Do
UglyFood
Mission
We strive to maximise value of food resources and to offer healthy and delectable food products.
Vision
To accelerate the minimization of the impact of food wastage on the rapidly deteriorating health of our planet and the reduction of food-related poor health outcomes
Problem Statement
In Singapore
Everyday, a double deck bus full of perfectly edible fruits and vegetables are thrown away.
Most consumers pick the freshest ones only. Less-perfect (“ugly”) fruits, which resulted from mishandling by transportation and consumers, pile up. Those originally still good-to-eats end up in landfills.
How it all started
Months of field study, prototyping and iterations
We uncovered the seldom mentioned ugly truth of food wastage - food wasted due to cosmetic filtering.
We place value in the nutritional benefits in every fresh food. With many iterations, a series of carefully designed food products is born. Definitely likeable for all ages!
Till Date
With you, we can achieve much more!
1,399
red apples
10kg
watermelons
1,088
oranges
580
carrots
65
lemons
1,515
bananas
26
starfruits
598
pears
120
cucumbers
16kg
spinach
162
green apples
7.3kg
romaine lettuce
4 punnet of
blueberries
8
beetroot
Featured by
Click on the icons to check us out!
Clients & Partners
Supported By
Connect With Us
hello@
uglyfood.com.sg @
uglyfoodco
@
uglyfoodco
