ACE invited UglyFood team for a sharing on entrepreneurship journey to a group of 40 NYP students who are interested to understand the startup eco system in Singapore.
We shared how UglyFood started off with Pei Shan watching a movie trailer of "Just Eat It" to the insights we got from the three months field study interviewing different stakeholders in the food supply chain.
We are honoured to share how we overcome challenges - getting a licensed kitchen while keeping fixed costs low, possible high logistics cost from collecting our produce from different locations.
We hope that the students will embrace failure and uncertainty more. Do something entrepreneurial while they are young and have the time and energy - that's exactly what we are doing right now! Make the mistakes, own them and make changes.
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